Everett M. Rogers (1931-2004) was a communication scholar, sociologist, writer, and teacher. He earned his Ph. D. in socioligy and statistics in 1957 from Iowa State University after serving two years in the Korean War. At the age of 30, Everett Rogers was already becoming a world-renowned-academic figure. Rogers is best known for originating the Diffusion of Innovations which became the second-most-cited book in the social sciences.
Eventually Rogers turned his attention to the field of Entertainment-Education. Rogers co-wrote Entertainment Education: A Communication Strategy for Social Change. To commemorate his contributions to the field, the University of Southern California Norman Lear Center established the Everett M. Rogers Award for Achievement in Entertainment-Education, which recognizes outstanding practice or research in the field of entertainment education.
Journal of Creative Communications March 2006 vol. 1 no. 1 111-121
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